The unofficial marijuana holiday, 4/20, is back. As has become tradition, many brands, celebrities, and organizations use the day to promote cannabis themed campaigns and products.
Some of the more mainstream brands are joining the festivities, including Red Lobster and Jack in the Box.
As more states legalize marijuana and as markets expand across the nation, U.S. brands seem more open to embracing 4/20 and tapping into their consumer base despite federal prohibition.
Jack in the Box’s CMO Ryan Ostrom said Adweek that some brands “dip their toes in 4/20″ with a lighter implementation–something done with a wink or a nod.” The fast food chain announced its partnership with Weedmaps in honor of this year’s holiday. “We want quick-service restaurants to own this moment.”
Darin Dugan , CMO of Jimmy John’s, said, that the chain’s bold and irreverent character allows us to “have some fun in 4/20 space which not all brands are able to do.” This will include marketing a “Munchie Crusher”, as well as a special-edition wrapping rolling paper, at a live event on Thursday.
Check out how celebrities, companies and organizations are celebrating the cannabis day:
Have the munchies yet? Check out Weedmaps for more details and to see some of the new special menu items. Check out Weedmaps for more details and to see some of the new special menu items
pic.twitter.com/v3mjjKSBiU
Jack in the Box April 17, 2020
Could it be so easy? Yes. Yes. $4.20 Snack Sack. Order online, or via the Carl’s Jr. App*. pic.twitter.com/oToNuvoAbl
Carl’s Jr. April 15, 2020
Celebrate 4/20 by grabbing your favorite bud with Ultimate Endless Shrimp for $20.
*Dine-in only. Available from now until 4/23/23. To Go and delivery excluded. pic.twitter.com/EvM4TnAWQl
Red Lobster (@redlobster 20 April 2023
Tell your Governor that legalization without justice will only be HALF BAKED. We’re standing with the 150K Michiganders who are still in prison for cannabis-related crimes. Take action now: https://t.co/Nn0PGilxfy pic.twitter.com/IAkOA4OxB4
Ben & Jerry’s 18 April 2023
Our burgers will elevate your taste buds this 4/20.
Only in store: 4 Classics only $20. For redemption, go to your Smashburger store and ask for the 420 Bundle. Valid only on 4/20. pic.twitter.com/m9xT002pqs
— Smashburger April 19, 2019 HTML0
Get a Torchy grinder for FREE if you are one of the 100 first orders!
Make your gram ‘gram worthy with our War on Drugs collection — head to https://t.co/7z5gnZpZV5 to shop and support our work in marijuana reform. pic.twitter.com/k0Es71a3nO
The ACLU (@ACLU April 20, 2019
Do you need some
oregano in your favorite pasta recipe? Our herb grinder can help!
Support our legal work and take 20% off our entire 420 collection with code GRASS at https://t.co/wjFQL4xnig. pic.twitter.com/81LfHVKobM
— ACLU of Colorado April 16, 2020
SAVE THE DATE: Two amazing @UFCW organisers will be joining us in a Reddit AMA about how labor unions organize the legal cannabis sector.
Tune in to r/WorkReform on Thursday, April 20 at 1 pm ET. Ask them anything on Thursday, April 20, at 1 p.m. ET! pic.twitter.com/7B0nmhJd5h
AFL-CIO: #PassThePROAct April 17, 2020
Anyone gettin stoned today?Im right there wit youHappy 4/20 pic.twitter.com/Kc1IB2fyeH
— Wiz Khalifa (@wizkhalifa) April 20, 2023
Politicians and government agencies also mark the cannabis holiday in social media with numerous posts touting reforms and calling for further action to end prohibition.
Photo by Brian Shamblen.
The post Celebrities, Brands and Organizations Celebrate Marijuana Holiday with New Campaigns and Products first appeared on Marijuana Moment.
