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UNM offers marijuana certificates, but do they need to be issued?

September 14, 2023 by Curtis Segarra

ALBUQUERQUE, N.M. (KRQE) – Millions of dollars each month pass through New Mexico’s cannabis businesses. So, how do you get in on the action? The traditional way is by slowly building experience, but the University of New Mexico (UNM) Continuing Education offers a certificate program to jump-start a career.

“There are so many myths and just bad information out there about cannabis, so we said, ‘We’ve got to have programs. We’ve got to have solid education if we’re going to really help these people succeed’,” Audrey Arnold, the executive director of UNM Continuing Education, told KRQE News 13. “That was the impetus for us.”

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With the idea of building course offerings for cannabis, UNM Continuing Education paired with Green Flower, an online cannabis training platform, to create six-month certificate programs in cannabis agriculture, cannabis business, cannabis healthcare, and cannabis regulatory compliance. Each certificate program is online, and the advertised price is nearly $3,000 per program, with the next cycle starting this November.

Arnold says they have already enrolled around 800 people from all walks of life in the certificate programs. “These folks are serious. They’re really working to get their education,” Arnold says.

But some in the industry say certificates aren’t necessary. Alfred Kahsin, an assistant manager at The Grass Station Dispensary, says you can build experience just by working in the industry.

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“I had, like, zero experience getting started, and this was well before they had any of the certifications or anything that they’re offering now,” Kahsin says. “I think as long as you have that passion, that motivation to learn more aspects of it [you can succeed]. Like, after my first bud tending job, I assisted with manufacturing, and then I assisted with extraction, and then with the growing, and I really wanted to get into every aspect of it.”

That hands-on, no-certificate training allowed Kahsin to build a good resume within the industry. “As long as you just have a good comprehension for what’s going on, that’s just as valuable in my opinion as these certificates,” Kahsin says. “If you don’t have $2,500 to $3,000 to throw down [on an education], but you do have a lot of relevant experience, I guarantee any employer will see that relevant experience.”

But certificates can be a good addition to your resume, Kahsin says. And the knowledge you get from a certificate can be particularly helpful if your goal is to launch a business, Kahsin adds.

“Any business courses with cannabis tied in definitely make a huge difference,” Kahsin says. “That would have been super helpful just to kind of understand the industry a little better.”

UNM’s Continuing Education certificate program offers that, Audrey Arnold says. “You’ll walk away [from the program] with a great deal of tools, no matter which area you go in,” Arnold says. “In the business track, you’ll learn about business plans, you will learn about marketing, you will craft your own marketing plan.” And, of course, you’ll learn about the financial side of a cannabis business.

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The online programs are self-paced, but Arnold says that doesn’t necessarily mean they’re a breeze. There are homework assignments to turn in as you go through the coursework.

For people interested in the certificates, Arnold recognizes that they are not free and it’s difficult to cover costs, especially when starting a business or a job in a new industry. But she says: “It’s an investment in yourself, and it’s an investment in your business.” And the school does offer a financing plan.

For those who want to try to enter the industry without going to class, Kahsin has this advice: “Don’t be shy if you don’t have experience because anyone can learn. And as long as you have that attitude and as long as you have that desire to really be in the space, I think you’ll make it.”

ALBUQUERQUE N.M. – Each month, New Mexico cannabis businesses generate millions of dollars . How can you join the cannabis business? Traditional experience is gained by gradually building up your career. However, the University of New Mexico Continuing education offers a certificate to help jumpstart a new career.

There are many misconceptions about cannabis. We decided to create programs. Audrey Arnold, executive director of UNM Continuing Education told KRQE News 13 that “we need to provide solid education if they are to succeed.” “That was our motivation.”

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UNM Continuing Education partnered with Green Flower to create six-month certificates in cannabis agriculture and business, cannabis healthcare and cannabis regulatory compliance. Each certificate program can be completed online. The advertised price for each program is $3,000, with the next cycle beginning in November.

Arnold reports that they have already enrolled 800 people of all backgrounds in the certificate program. These people are serious. Arnold states, “They’re working hard to earn their education.”

Some in the industry disagree. Alfred Kahsin is an assistant manager of The Grass Station Dispensary. He says that you can gain experience by simply working in the industry.

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Kahsin: “I was a complete novice when I started and they didn’t have any certifications, or anything else that they offer now.” “I believe that as long as you are motivated to learn about more aspects, and have passion for it, [you will succeed].” After my first bud-tending job, I helped with manufacturing and extraction and finally with growing. I wanted to learn every aspect.

Kahsin was able to create a solid resume in the industry with this hands-on training. Kahsin explains that “as long as you have a basic understanding of what is going on, I think it’s as valuable as the certificates.” If you can’t afford to spend $2,500-$3,000 on an education, but have relevant work experience, you will be noticed by employers.

Kahsin says that certificates are a great addition to a resume. Kahsin says that the knowledge gained from a certificate is particularly useful if you want to start a business.

Kahsin believes that any business course with cannabis as a component makes a big difference. It would have been very helpful to understand the cannabis industry better.

Audrey Arnold says that the UNM Continuing Education Certificate Program offers this. Arnold says that you will walk away with many tools no matter what area of work you choose. In the business track you will learn how to create a business plan, learn marketing and develop your own marketing strategy.

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Arnold explains that although the online programs are self paced, it doesn’t mean they are easy. As you progress through the course, there are assignments that must be completed.

Arnold acknowledges that the certificates are not free, and that it is difficult to cover their costs, particularly when you’re starting a new business or job. She says, “It is an investment for yourself and your business.” The school offers a financing program.

Kahsin’s advice for those who are interested in entering the industry but don’t want to attend classes is: “Don’t be afraid if you have no experience, because everyone can learn.” As long as you keep that attitude, and have the desire to be there, you will succeed.

Curtis Segarra
Author: Curtis Segarra

About Curtis Segarra

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